Pete Wicks has become one of the most recognisable faces in British reality television, known not only for his rugged looks and tattooed charm but also for his evolving persona that has transcended reality TV into broader entertainment and philanthropy. Over the past decade, he has transformed from a “TOWIE bad boy” to a respected media personality and advocate for mental health awareness. As of 2025, Pete Wicks continues to be a staple in UK pop culture, with millions following his journey on television and social media.
Pete Wicks is a British television personality best known for his appearances on The Only Way Is Essex (TOWIE), Celebs Go Dating, and Celebrity SAS: Who Dares Wins. Beyond the screen, he’s an entrepreneur, animal lover, and mental health advocate. This article explores his early life, rise to fame, major television milestones, social media influence, and recent career developments while analysing public perception and his enduring relevance in 2025.
Who Is Pete Wicks?
Early Life and Background
Born on November 1, 1988, in Harlow, Essex, Pete Wicks grew up in an ordinary British household. Before his fame, he worked in the business and property sector, but it was his natural charisma that eventually drew him to reality television. Friends often described him as ambitious and unapologetically authentic — traits that would later define his media persona.
Unlike many reality stars who fade from the spotlight, Pete leveraged his platform to build a long-term career. His early experiences navigating life and work in Essex became a foundation for his later on-screen authenticity.
Entry into Television
Pete joined ITVBe’s The Only Way Is Essex in 2015 during its 15th season. His rugged style — long hair, tattoos, and sharp fashion sense — quickly set him apart. His introduction to the show revitalised its appeal, attracting younger viewers and rejuvenating fan engagement on platforms like Instagram and X (formerly Twitter).
Known for his turbulent relationships, particularly with co-star Megan McKenna, Pete became synonymous with high-drama television. Yet, what distinguished him was his introspection and humour, often breaking the fourth wall to comment on fame itself. By 2020, he had become one of TOWIE’s longest-serving and most popular cast members.
Rise to Fame: The TOWIE Era
Defining Moments on TOWIE
Pete’s time on The Only Way Is Essex is filled with memorable storylines — from emotional breakups to fiery confrontations. However, audiences also saw his softer side as he developed genuine friendships with cast members such as James Lock and Dan Edgar. The “Lockie and Pete” dynamic became a fan favourite, celebrated for its loyalty and humour.
Impact on Pop Culture
The “Essex boy” stereotype evolved significantly because of Pete Wicks. He combined traditional masculine appeal with modern sensitivity, challenging outdated perceptions. According to 2024 viewer data from ITVBe, episodes featuring Pete Wicks consistently ranked among the show’s highest-rated, with social media mentions spiking by 230% during his most dramatic story arcs.
Beyond Reality TV: Expanding His Brand
Television and Media Ventures
After TOWIE, Pete became a regular face on British entertainment television. His appearance on Celebs Go Dating in 2019 and 2020 showcased a more vulnerable side, earning him praise for his honesty about relationships and emotional struggles. In 2022, he participated in Celebrity SAS: Who Dares Wins, where his determination and empathy won public admiration. His emotional exit following a neck injury in freezing Scottish waters went viral, symbolising resilience.
In 2024, Pete hosted a new documentary series on Channel 4 focusing on mental health among men in entertainment. The series was praised for its raw storytelling and credible approach, helping destigmatise emotional vulnerability among male audiences.
Entrepreneurship and Animal Advocacy
Outside television, Pete Wicks co-founded several lifestyle and grooming brands. His most notable venture, The Dog’s Dog Club, reflects his deep love for animals. Pete has long been an advocate for rescue dogs, working with charities such as Battersea Dogs & Cats Home and PETA UK. His social media often features rescue missions and fundraising campaigns, which have collectively raised over £250,000 for animal welfare causes since 2020.
Pete Wicks in 2025: Current Trends and Public Image
Social Media Influence
As of 2025, Pete maintains a strong digital presence with over 1.5 million Instagram followers and hundreds of thousands more on X. His content focuses on travel, fashion, and mental health awareness. He’s also a popular podcast guest, frequently discussing masculinity and personal growth.
On YouTube, clips from his Celebrity SAS appearances and motivational talks continue to attract millions of views. In fact, a 2025 Google Trends report shows a consistent rise in searches for “Pete Wicks SAS”, “Pete Wicks girlfriend”, and “Pete Wicks dog rescue”, indicating sustained audience interest.
Public Perception and Media Evolution
Pete’s transformation from tabloid target to respected commentator mirrors a broader trend in reality television. He has skillfully navigated fame fatigue by being transparent and relatable. In interviews with The Guardian and OK! Magazine, he often speaks about how reality stars can evolve beyond scripted personas by focusing on authenticity and philanthropy.
Personal Life: Love, Lessons, and Lifestyle
Relationships and Growth
Pete’s dating history has been a subject of intense public fascination. His relationships with TOWIE co-stars Megan McKenna and Chloe Sims were widely covered by the media. However, he has since expressed regret over how public exposure affected his personal life. In recent interviews, he’s been vocal about prioritising self-awareness and boundaries in relationships.
He remains close friends with many of his former castmates, and despite speculation, Pete Wicks has kept his romantic life largely private in 2025, emphasising emotional growth over tabloid drama.
Fitness and Fashion
A self-proclaimed fitness enthusiast, Pete maintains a disciplined routine combining strength training and yoga. His fashion sense — typically featuring tailored coats, Chelsea boots, and leather jackets — has earned him partnerships with British menswear brands such as Reiss and AllSaints. In 2023, GQ UK included him in their “Top 50 Best-Dressed Men in Britain” list.
Mental Health Advocacy and Charity Work
Pete’s openness about mental health marks one of his most impactful career pivots. Following the death of his close friend and fellow reality star Mike Thalassitis in 2019, Pete became an outspoken advocate for men’s mental health. He frequently collaborates with Mind UK and CALM (Campaign Against Living Miserably) to raise awareness about suicide prevention and emotional literacy.
In 2025, he launched an initiative called “Real Men Feel,” a social media campaign encouraging men to share stories about emotional struggles without fear of judgement. The campaign has been lauded by mental health professionals for its authenticity and reach, with over 50,000 tagged posts within the first three months.
Real-Life Example: Pete Wicks’ Authentic Transformation
Pete’s career embodies the evolution of reality TV stardom. Instead of remaining confined to scripted entertainment, he diversified his portfolio — from hosting documentaries to engaging in philanthropy. His trajectory demonstrates how media figures can use fame to promote meaningful causes.
This adaptability has kept him relevant, especially in an era when audiences demand substance over spectacle. As seen through his post-TOWIE projects, Pete exemplifies how authenticity, social responsibility, and strategic branding can coexist.
Lessons from Pete Wicks’ Journey
Authenticity Matters
Audiences value transparency. Pete’s candid approach to fame has helped him sustain long-term respect from fans.
Reinvention Is Key
His transition from a reality show star to a respected media voice proves the importance of reinvention in the entertainment industry.
Using Fame for Good
Through his advocacy and animal welfare work, Pete shows how celebrity status can become a force for positive change.
Balancing Privacy and Exposure
Despite a career rooted in visibility, Pete maintains personal boundaries — a lesson for anyone navigating digital exposure.
The Future of Pete Wicks’ Career
Industry insiders speculate that Pete may continue expanding his presence in factual entertainment and podcasting. He’s reportedly in talks for a BBC Three travel and wellness series for late 2025, combining his love for exploration and storytelling.
Moreover, as a public figure who resonates across demographics, Pete could emerge as a mentor or producer, guiding younger reality stars towards sustainable careers.
FAQs
What is Pete Wicks best known for?
Pete Wicks is best known for his role in The Only Way Is Essex and appearances on Celebs Go Dating and Celebrity SAS: Who Dares Wins. He is also an advocate for mental health and animal welfare.
Is Pete Wicks still on TOWIE?
No, Pete left The Only Way Is Essex in 2022 after seven years on the show to focus on documentaries, advocacy, and personal projects.
Does Pete Wicks have a girlfriend in 2025?
As of 2025, Pete Wicks has not confirmed being in a relationship. He maintains privacy regarding his personal life, focusing instead on career and philanthropy.
What are Pete Wicks’ business ventures?
Pete runs several lifestyle brands and collaborates with fashion and grooming companies. He is also co-founder of The Dog’s Dog Club, supporting animal welfare charities.
How can fans follow Pete Wicks’ new projects?
Fans can stay updated through his official Instagram (@p_wicks01) and his upcoming documentary series set to air in late 2025 on Channel 4.
To Conclude
Pete Wicks exemplifies how a reality TV personality can evolve into a respected public figure. His journey from TOWIE to media advocacy underscores resilience, authenticity, and growth. By using fame to support mental health and animal welfare, Pete has built a meaningful legacy beyond entertainment. As 2025 unfolds, his evolving career reminds audiences that true influence lies in purpose, not popularity.
For readers interested in exploring related entertainment and lifestyle topics, you may also enjoy:
Orioles vs Cubs: MLB Rivalry History and Highlights
To read more; Birminghamjournal
