How Local E-Commerce Businesses Can Benefit from Abandoned Cart Recovery Tools
Over the last decade, Birmingham has become a hub for e-commerce and digital businesses, with over 1,000 online companies operating in the area – ultimately contributing more than £18 million to the local economy.
With startups receiving access to a wide range of grants, funding opportunities, and support programs, the city has also emerged as an attractive destination for entrepreneurs looking to grow. But while there are plenty of boosters to take advantage of, not all of them solve the problems that every e-commerce business will have to face.
The Abandoned Cart Problem
One of the biggest problems for online businesses in 2024, for instance, has been abandoned carts. While the exact rate varies significantly across different industries, the average rate of shopping cart abandonment currently sits at 70.1%, with a great deal of interested, engaged customers finding the buying process too complicated to complete their orders.
If you’re thinking about operating a local e-commerce business in Birmingham – or anywhere in the UK, for that matter – it’s you who will have to deal with problems like this. And this can be done by taking advantage of the appropriate abandoned cart recovery tools.
Abandoned Cart Recovery Tools for Local E-commerce Businesses
If you’re operating on Shopify, specifically, there are a number of tools and plugins that can help you drive conversions. One of the most impactful is automated Shopify SMS and emails that remind customers of items in their cart, urging them to finish their purchase through personalised messages or even discounted prices.
The Benefits of Abandoned Cart Recovery Tools
Tools like this provide a host of benefits that can significantly boost sales and enhance the customer experience. This will not only reduce the negative impact of abandoned carts – around $18 billion in annual sales revenue is lost to cart abandonment every year – but also help your business improve in a number of other areas.
- Increasing Conversions
The first is quite simple. Every time a customer leaves their shopping cart, you are missing out on a sale. And not just a sale – a customer who was interested and engaged, meaning the hard yards of digital marketing had nearly paid off.
By sending automated reminders, however, you’re proactively encouraging them to return and make the sale happen. What’s more, you’re doing it in a way that is simple and effective. According to recent studies, abandoned cart recovery emails can recover up to 30% of all abandoned carts, which is a significant boost in revenue considering the process is automatic.
- Driving Customer Engagement
It’s also worth noting that abandoned cart recovery tools can be highly personalised, offering messages that cater to the customer’s specific interests, such as product recommendations or exclusive offers.
Personalisation, of course, is a particularly powerful tool for local e-commerce businesses that want to build long-term relationships with their customers. Because you operate online, you have to put the work in to show your local audience that you care and value them, and personalised messages are the best way to do it.
- Enhancing the Customer Experience
In the same vein, messages like this can enhance the customer experience by maintaining communication even after they leave your site. This makes it more of a personal experience rather than a transactional one. In terms of thriving in a local community, a positive customer experience is essential, with most customers likely to communicate their experience with others.
By providing clear, helpful, and personalised communication outside of the site, you’re demonstrating that you care about their experience and are actively trying to meet their needs. This can then help to build the customer’s trust and foster a sense of loyalty, which will ultimately lead to repeat business and positive word-of-mouth.
- Reducing Your Costs
Lastly, one of the key benefits of abandoned cart recovery tools for local businesses is that it’s convenient and affordable. Rather than spending money on intense marketing campaigns, you’ve likely got numerous interested customers who have been left on the back burner, with simple recovery tools that can maximise their value without having to spend your resources on broader marketing efforts.
For local businesses, the last thing you want to be doing is pouring money into ads aimed at attracting new customers while you have a huge number of leads you can convert. By using abandoned cart recovery tools, you can look to nurture your tighter marketing budget, and subsequently maximise your return on investment.
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