If you’re on the hunt for a great deal, the phrase “f and f 25 off” is worth your attention. It refers to the popular promotional offer where the fashion brand F&F – sold through Tesco stores – gives shoppers a 25% discount on its clothing range, typically via the Tesco Clubcard scheme.
What Does “F and F 25 Off” Really Mean?
Definition of F&F
The clothing label “F&F” is the in‑house fashion brand of Tesco, commonly known as F&F Clothing. The name stands for “Fashion & Family” (or sometimes interpreted as “Family & Friends”), designed to offer affordable fashion for women, men, kids and babies.
Definition of the “25 Off” Offer
“25 Off” or “25% off” refers to a discount of 25 percent off the marked price of F&F items when purchased under certain conditions. That means if an F&F item is listed at £20, with “25 off” you pay £15.
Why It Matters
For bargain hunters, families shopping on a budget, or anyone looking for decent style without high cost, the F and F 25 off deal is attractive because:
It offers a predictable percentage saving on F&F items.
It often applies to entire ranges of clothing (often women’s, men’s, kids’ categories).
Helps shift seasonal stock, meaning you might get good value.
It also reflects how major retailers are using loyalty cards (like the Clubcard) to drive promotions and customer retention.
How the F and F 25 Off Offer Works: Step‑by‑Step Guide
Here’s a detailed guide on how to navigate the F&F 25% off offer so you can make the most of it.
Make sure you’re eligible
You need to be shopping the F&F brand (i.e., the Tesco in‑house label) – not necessarily all clothing brands in Tesco.
Most offers are for Clubcard holders. For example: “In store and online until 28 Sept 2025: 25% off all F&F clothing with your Clubcard.”
The offer may only apply in certain stores or online, and may exclude certain items (e.g., underwear, accessories, footwear). Example: one offer excluded underwear & socks.
Occasionally the offer is in‑store only, though some deals also allow online. Always check the terms.
Check the validity period
Many of these promotions are time‑limited — often one week. Example: from 22 to 28 September 2025.
Another ran from 23 to 29 May 2024.
Because the window is short, mark your calendar and act promptly.
Select your F&F items
Choose items from the F&F clothing range: women, men, kids, baby – depending on what’s included in the promotion.
Consider which items offer the best value: seasonal items, outerwear, pricier pieces might yield bigger absolute savings.
Check size availability and colour variants early – better items tend to sell out fast. Reddit users report sizes go quickly.
Use your Clubcard at checkout
In‑store: present your Tesco Clubcard (or linked account/app) at the till so the 25% discount is applied. Example: “just need to present your Clubcard at the in‑store checkout or have it registered to your online account.”
Online (if applicable): ensure your Clubcard is linked and the discount appears in your basket or at checkout.
Confirm the discounted price before paying.
Review terms & conditions
Ensure there are no unexpected exclusions (e.g., sale items, accessories, footwear may or may not be included).
Check whether the discount is stackable with other offers (sometimes it isn’t). For instance: “This offer includes all F&F Clothing and we understand it should even stack with the existing 3 for 2 kidswear offer.”
Check return policy: if you buy under promotion, can you still return? The general F&F brand notes “Items can be returned within 90 days of purchase if they’re unworn with tags still attached.”
Complete purchase and track your savings
After purchase, keep your receipt or order confirmation.
Track the actual savings: original price minus discounted price equals your total saving.
Consider whether you should buy more items or wait – but be mindful of end‑date risk.
Practical Tips to Get the Most from the F and F 25 Off Deal
Here are actionable tips to maximise value and avoid common pitfalls.
Shop early in the promotion window
Because many shoppers know about this deal, the best items (sizes, colours, seasonal styles) go fast. As one Reddit user noted:
“Last time I posted this deal it seemed quite popular … 25% off all F&F clothing at Tesco is back from today until Sunday.”
Focus on higher price items for bigger savings
While 25% off is good on any item, the absolute value saved is greater on higher‑priced pieces. For example: if a winter coat is normally £60, you save £15; if a T‑shirt is £12, you only save £3. So target mid‑to‑higher value items.
Check if sale items are included
Sometimes, promotions include sale items; other times they don’t. The more inclusive the offer, the better your opportunity to get even deeper value. Example: one deal explicitly said it includes sale items.
Use stacking offers if allowed
If allowed by the terms, combining the 25% off with other offers (e.g., multi‑buy or loyalty points) can boost value. One deal allowed stacking with “3 for 2 kidswear”.
Understand exclusions (footwear, accessories, etc)
Promotions sometimes exclude certain categories. For example: “With a 25% off deal on baby clothing: The offer includes all F&F Baby Clothing with the exception of footwear, accessories, socks and hosiery.” Be aware of these so you aren’t disappointed at checkout.
Set alerts and follow deal trackers
Since these 25% offers come up regularly but often for short periods, it’s helpful to follow deal sites, retail forums, or set alerts so you’re aware when they launch.
Check online vs in‑store availability
Some offers are in‑store only; others include online. Example: an offer ran in store only from 4th April 2024. Meanwhile later deals include online. So check your store’s particulars.
Prepare your shopping list by season
Since items may follow seasonal trends, plan ahead: e.g., if a “25% off” happens near spring, consider summer/outdoor items; near autumn, consider coats, jumpers. You’ll be in tune with stock rotation and better value.
Pay attention to sizing & fit
Some Reddit users report sizing constraints:
They’re always out of my size in F&F anyway. Or it’s always skinny/slim fit stuff.”
Try to know your size, check fit reviews, and consider whether to size up if you’re between sizes.
Factor in returns and wear‑and‑tear
Even under discount, ensure you buy items you’ll use. If you buy simply because of the sale but won’t wear it much, the value diminishes. Also check return policies just in case.
Recent Trends in 2025 for F&F and the 25 Off Offer
Increased frequency of “25% off F&F” promotions
In 2025, these 25% off events seem to be more frequent. For example: an offer running until 28 September 2025 was widely reported. Retail observers note that multiple weekly windows are being used to clear stock and draw in loyalty‑card customers.
Online reinstatement of F&F
The F&F brand relaunched online in May 2025 after a hiatus, making access easier for shoppers not near large stores. This means that “25% off” promotions may now also apply online, broadening reach.
Social media buzz & influencer attention
Shoppers and influencers are calling out standout deals from F&F, especially when combined with 25% off pricing. Example:
“Shoppers can get a 25 percent discount … the supermarket’s in‑house fashion label, F&F, is renowned for its stylish buys at affordable prices.”
This kind of hype drives more awareness and urgency during the promotion windows.
Sustainability & value messaging
F&F’s brand messaging emphasises sustainability (organic cotton, recycled materials) while keeping prices low. Promotions like 25% off sit well with value‑conscious but ethically aware shoppers.
Combining loyalty‑card offers with fashion
Retailers are more frequently linking loyalty‑card perks with fashion lines (not just groceries). The 25% off F&F for Clubcard members is a textbook example. This reinforces the importance of loyalty scheme membership for such deals.
Real‑Life Examples of Using the F and F 25 Off Deal
Student shopping on a budget
A college student spots the deal via a deal site and uses her Clubcard to get 25% off on F&F brand. She picks out a blazer (£30 → £22.50) and a midi dress (£18 → £13.50). The discount allows her to buy semi‑formal pieces for less, enabling multiple outfits for events.
Baby clothing stock‑up
In the “baby clothing” version of the deal (for babies/toddlers), a parent buys five‑packs of vests, sleepers and basic sets when 25% off hits, stocking up while sizes are still available. Because baby sizes move fast, the early start of the promo helps them grab items before the size range shrinks.
Online vs in‑store difference
A shopper outside a major Tesco‑extra store cannot access the full range in‑store, so she uses the online relaunch of F&F in 2025 to shop. She ensures her Clubcard is linked so the 25% discount applies online too (depending on terms). Saves on travel and still benefits from the promotion.
FAQs
Can I use the 25% discount on sale or clearance items?
It depends on the specific promotion. Some 25% off deals exclude items that are already reduced, while others explicitly state that sale items are included. Always check the terms and conditions of that particular promo. In some past events, customers confirmed stacking was allowed — especially for kidswear multi‑buys.
Do I need a Tesco Clubcard to get the 25% off F&F deal?
Yes, in almost all cases, the offer is exclusive to Tesco Clubcard members. Without a Clubcard, the standard price applies.
The Clubcard is free and can be set up online or via the app. Once registered, you can present a physical card, scan a barcode via your app, or have your account linked online when shopping through Tesco’s website.
Is the 25% off deal available online?
As of 2025, F&F clothing has relaunched its online store, meaning shoppers can access certain deals, including the 25% off offer, online — when specified.
In previous years, F&F clothing was mostly available in‑store only, but the 2025 relaunch allows broader access. Be sure to:
Link your Clubcard to your Tesco account online
Confirm the discount is showing in your cart before checking out
Review delivery fees and return options
However, note that not all stores or regions may participate in every online promotion, so double‑check the promo details.
Final Thoughts
The F and F 25 off promotion is one of the most anticipated clothing discounts for UK shoppers who want style, affordability, and value. Whether you’re stocking up on kidswear, updating your seasonal wardrobe, or simply grabbing fashion basics, the 25% discount can add up to significant savings — especially for families or bulk shoppers.
With its integration into the Clubcard system, this deal not only rewards brand loyalty but also encourages customers to plan strategically. Knowing when and how to take advantage of this deal can make a big difference. Use the tips above, stay alert to deal timing, and always double‑check eligibility — that way, you’ll get the best bang for your buck.
And now that F&F is back online in 2025, more shoppers across the UK can enjoy the convenience and savings from the comfort of home. If you haven’t taken advantage of this deal before, your next wardrobe refresh might be the perfect time to try.
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