Vinted has revolutionised the way people buy and sell pre-loved fashion items. As one of Europe’s most popular second-hand marketplaces, it has empowered millions to make extra income, reduce waste, and embrace sustainability. In 2025, Vinted continues to grow amid the global shift towards eco-conscious living, redefining consumer habits and influencing trends on social media and in retail. This article explores what Vinted is, how it works, its safety, recent developments, and how users can maximise their success on the platform.
What is Vinted?
Vinted is an online marketplace that allows individuals to buy, sell, and swap second-hand clothing, shoes, accessories, and home goods. Founded in 2008 in Lithuania, it has since expanded across Europe and the UK, boasting over 100 million members globally as of 2025. The platform’s simple concept—turning your unwanted items into cash—has resonated with younger audiences seeking sustainable and affordable fashion alternatives.
According to Vinted’s 2025 financial report, users list over 400 million items annually, with the UK ranking as one of its top-performing markets. The app is now available in over 20 countries, including France, Germany, Spain, and the United States.
How Vinted Works
Vinted operates through a peer-to-peer model. Sellers list their items by uploading photos, descriptions, and prices, while buyers browse categories and can make direct purchases or negotiate offers. The app’s integrated payment and shipping system simplifies transactions and ensures both parties are protected.
Key Features of Vinted
No selling fees for individuals listing personal items, allowing sellers to keep 100% of their profits.
Buyer protection is added to each purchase to cover lost or damaged parcels and fraudulent transactions.
In-app messaging allows users to negotiate or discuss items safely.
Shipping integration with major couriers such as Evri, Royal Mail, and InPost ensures convenience.
Vinted earns revenue primarily through buyer protection fees and optional seller promotions such as item boosts and wardrobe spotlights.
The Rise of Sustainable Fashion and Vinted’s Role
The global fashion industry is responsible for nearly 10% of carbon emissions, making sustainability a growing concern. According to a 2024 McKinsey report, over 60% of Gen Z and millennial consumers prioritise eco-friendly shopping habits. Vinted has capitalised on this shift, providing an easy entry point for consumers to embrace the circular economy.
The platform’s slogan, “Sell the clothes you no longer wear,” aligns with a growing anti-fast-fashion movement. It enables conscious consumption by extending the lifespan of garments and reducing landfill waste. In 2025, the company reported that reusing clothing through its marketplace saved approximately 1.8 million tonnes of CO₂ emissions compared to buying new items.
Why Vinted Has Become So Popular in 2025
Several factors contribute to Vinted’s continued dominance:
Affordability
Amid rising living costs, especially in the UK and Europe, more consumers are turning to second-hand platforms for affordable fashion. The average transaction on Vinted in 2025 stands at just £17, offering significant savings compared to retail prices.
Ease of Use
The platform’s design prioritises simplicity. With instant listings and automatic shipping label generation, even first-time sellers can start earning within minutes.
Sustainability Appeal
Vinted’s marketing strongly appeals to eco-conscious shoppers. Campaigns on TikTok and Instagram showcase real users finding “hidden gems” while promoting the idea that sustainable can still be stylish.
Community and Trust
Vinted’s community-driven model relies on mutual trust and transparent feedback. Verified reviews and rating systems encourage accountability, creating a safe and friendly environment.
How to Succeed on Vinted: Practical Tips
1. Take High-Quality Photos
Good visuals drive sales. Use natural lighting, neutral backgrounds, and multiple angles. Items that show clear details like brand labels and condition tend to sell faster.
2. Write Accurate Descriptions
Include information about size, fit, condition, and any minor flaws. Honest descriptions build buyer trust and prevent disputes.
3. Price Competitively
Research similar listings before setting a price. Competitive pricing increases visibility and likelihood of a quick sale.
4. Stay Active and Responsive
Frequent activity boosts your listings in search results. Reply quickly to buyer questions and offer discounts through bundles to attract repeat customers.
5. Use Promotions Wisely
Paid features such as “Wardrobe Spotlight” can be useful during seasonal peaks or when selling branded items. They help your listings reach more potential buyers.
6. Maintain Packaging Standards
Pack items neatly to ensure they arrive in good condition. Use recyclable materials to align with the platform’s eco-friendly ethos.
Is Vinted Safe to Use?
Safety is one of Vinted’s core priorities. Transactions are conducted through its secure payment system, and buyer protection is automatically applied to each order. Funds are held by Vinted until the buyer confirms item delivery and satisfaction. Sellers only receive payment after this confirmation, reducing risk.
In case of disputes, Vinted’s support team mediates between parties. According to Trustpilot’s 2025 data, Vinted maintains an average rating of 4.2 out of 5, reflecting generally positive user experiences. However, as with any marketplace, caution is advised—users should avoid communicating outside the app and report suspicious activity immediately.
The Business Behind Vinted
Vinted’s business model thrives on its vast user base. In 2025, the company reached a valuation exceeding €4.5 billion, according to Bloomberg. With headquarters in Vilnius and offices across Berlin, Amsterdam, and London, it continues to expand its infrastructure.
The platform’s profitability is fuelled by volume rather than transaction fees. Buyer protection costs around 3–5% of the item price, generating consistent revenue. Additionally, Vinted has begun experimenting with sustainable partnerships, such as textile recycling programmes and collaborations with green logistics firms.
Vinted vs. Competitors
Vinted’s main competitors include Depop, eBay, and Poshmark. While Depop targets a younger audience through trend-driven aesthetics, and eBay offers a broader marketplace, Vinted distinguishes itself through zero seller fees and its European focus.
According to Similarweb’s 2025 analytics, Vinted now holds over 45% of the second-hand fashion market share in Europe. Its consistent investment in security, logistics, and community management gives it a competitive advantage.
Recent Trends: How Vinted Shapes Fashion in 2025
The Rise of “Re-commerce”
Re-commerce, or resale commerce, has become a dominant trend in retail. Retail giants like H&M and Zara now encourage second-hand trade-ins, following the lead of platforms like Vinted. A 2025 GlobalData report predicts that the resale market will reach $70 billion by 2028.
Influencer-Driven Wardrobe Sales
Social media influencers are increasingly turning to Vinted to sell their own clothing collections. This trend has boosted credibility and brought more visibility to the platform among Gen Z audiences. Some influencers report earning thousands of pounds monthly from decluttering their wardrobes.
Vinted for Men and Kids
While originally focused on women’s fashion, Vinted has expanded its categories to include men’s and children’s clothing, homeware, and even tech accessories. This diversification broadens its appeal and user base.
Vinted’s Push into the US Market
Vinted has also begun expanding in North America, competing directly with platforms like Poshmark and ThredUp. Early data shows promising adoption, particularly in urban areas where sustainable fashion is trending.
Real-Life Example: How One User Turned Clutter into Cash
Sophie Harris, a 29-year-old from Manchester, began selling on Vinted in 2023 during a cost-of-living crunch. Within two years, she earned over £4,000 by selling pre-owned clothes and shoes. She now treats Vinted as a side hustle, spending around five hours a week managing listings.
Sophie’s story mirrors thousands of others across Europe. Many users see Vinted not only as a place to declutter but as a legitimate source of supplementary income.
Challenges and Criticisms
While Vinted’s growth has been impressive, it is not without criticism. Some users complain about shipping delays and inconsistent customer service response times. Others express frustration over fake brand listings or buyers exploiting refund policies.
Vinted continues to refine its algorithms and user verification systems to reduce these issues. In 2025, the company introduced AI-driven fraud detection and stricter identity verification for sellers.
The Broader Impact of Vinted on the Fashion Industry
Vinted’s success has transformed perceptions of second-hand fashion. Once stigmatised, thrifted clothing is now celebrated for its uniqueness and sustainability. Retailers are adopting similar models, and younger consumers are embracing “slow fashion” as a lifestyle.
Fashion analytics from Statista show that 1 in 3 consumers in the UK purchased second-hand clothing at least once in 2024—a number expected to rise further by 2026.
Future Outlook for Vinted
In 2025 and beyond, Vinted aims to enhance personalisation and AI-driven recommendations. Plans include integrating augmented reality to preview clothing fits and expanding eco-shipping partnerships to minimise carbon footprints.
The company’s commitment to sustainability and community-driven commerce positions it as a key player in shaping the future of fashion consumption.
FAQs
What is Vinted and how does it work?
Vinted is an online marketplace where users can buy and sell pre-loved items directly. Sellers list products, and buyers can purchase securely through the app.
Is Vinted free to use?
Yes, selling on Vinted is free. Buyers pay a small protection fee, which funds customer support and transaction security.
Is Vinted safe for sellers and buyers?
Yes, Vinted offers buyer protection and holds payments until the transaction is completed. Users are advised to communicate only within the app.
How do I make more sales on Vinted?
Use clear photos, accurate descriptions, competitive pricing, and stay active. Engaging with buyers and offering bundles also helps boost visibility.
Can I sell anything on Vinted?
Primarily clothing, accessories, home goods, and shoes are accepted. Prohibited items include counterfeit goods and hygiene-sensitive products.
To Conclude
Vinted represents more than a marketplace—it symbolises a shift in how people think about fashion, waste, and consumption. By bridging affordability with sustainability, it empowers individuals to participate in a global movement that values re-use over excess. As trends evolve, Vinted’s model of simplicity and trust ensures it remains at the forefront of ethical, community-driven commerce.
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