Omaze is a global fundraising platform that gives people the chance to win life-changing prizes while supporting charitable causes. As of 2025, the platform remains one of the most widely searched donation-based sweepstakes companies, mainly because users want to understand whether Omaze is trustworthy, how its prize model works, and how much of the money truly goes to charity. This article provides a comprehensive, research-driven guide that helps you understand everything about Omaze, from its origins to how to maximise your chances of winning responsibly.
Omaze operates legally through sweepstakes laws, offers prize draws ranging from multi-million-pound homes to luxury cars, and partners with well-established charities. However, only a portion of each entry fee goes to charity, and users must understand tax implications, prize claim rules, and region-specific participation guidelines. Overall, it can be a legitimate way to give back while entering for prizes, but it is not an investment or guaranteed outcome.
What Is Omaze?
Omaze is a US-founded fundraising platform launched in 2012 that blends charitable giving with prize-based sweepstakes. Its mission is to democratise fundraising by letting anyone contribute small amounts for the chance to win luxury prizes such as multimillion-pound homes, exotic holidays, supercars, or unique celebrity experiences.
Unlike traditional raffles, Omaze operates under US sweepstakes law, which requires alternative free entry routes. This structure allows the platform to legally conduct competitions while partnering with registered charities.
How Omaze Works
Omaze runs prize draws in collaboration with charities and commercial partners. Here’s the basic model:
Omaze selects a prize (often a luxury house, vehicle, or travel package).
Users purchase entries—or use the free mail-in entry option—to join the draw.
A portion of paid entries goes to the designated charity, while the rest covers prize procurement, marketing, operations, and company profit.
After the campaign ends, Omaze selects a random winner.
Campaigns typically last eight to twelve weeks, with winners announced publicly on Omaze’s website and YouTube channel.
Is Omaze Legit in 2025?
In 2025, Omaze continues to operate legally in multiple regions, including the UK, US, and parts of Europe. The platform has strict compliance processes, independent auditing for its UK arm (through Civica), and publishes annual impact reports outlining funds raised for charity.
Why People Question Its Legitimacy
Despite being legal, Omaze often faces scrutiny due to:
Uncertainty about how much money actually goes to charity
Misconceptions about prize odds
Large marketing spends
Comparisons to gambling models
But the platform maintains transparency about contribution percentages in its official disclosures. UK campaigns, for example, typically donate at least 15% of net proceeds to partner charities, with some campaigns generating millions for causes like cancer research, homelessness support, and children’s organisations.
Regulatory Oversight
In the UK, Omaze operates through Omaze UK Limited, which is regulated by the UK Gambling Commission and bound by fundraising guidelines.
In the US, it operates under sweepstakes statutes which require:
Clear free entry routes
Random, unbiased selection
Full prize descriptions and odds
No major legal breaches have been recorded against the company as of 2025.
How Much of Your Entry Goes to Charity?
This is the most frequently searched question associated with the platform. While the exact percentage varies per campaign, Omaze has historically disclosed an average charity contribution of 15% to 20% of net proceeds for UK campaigns.
Some high-performing campaigns deliver more. For example, the Omaze Million Pound House Draw series in the UK has raised over £20 million cumulatively for dozens of charities since 2020.
Understanding the Donation Breakdown
Your payment covers several components:
Charity donation
Prize acquisition (houses, cars, etc.)
Marketing and production
Administration and profit
The charity still benefits, but the entry fee should be viewed primarily as a donation, not an investment.
What Can You Win On Omaze?
Omaze is known for its high-value prizes, which attract millions of entries globally.
Luxury Homes
The UK Omaze Million Pound House Draws feature stunning properties across Cornwall, London, the Cotswolds, Devon, and Scotland. Properties usually include:
Modern architectural designs
Iconic coastal or countryside locations
Fully furnished interiors
Sometimes cash prizes for maintenance
Winners are free to sell, rent, or live in the property.
Cars and Supercars
In the US and Europe, common prizes include:
Tesla Model X
Mercedes-AMG GT
Porsche 911
Lamborghini Huracán
Celebrity Experiences
Earlier Omaze campaigns offered meet-and-greet or behind-the-scenes experiences with celebrities. While less frequent now, they still appear occasionally.
Cash Prizes
Many campaigns also include cash bundles ranging from £10,000 to £250,000.
How Do You Enter Omaze in 2025?
Users can enter in two ways:
Paid Entry
Paying for entries is the most popular method. Prices typically start around £10 for a set number of entries, increasing with donation size.
Free Entry Route
To comply with sweepstakes law, Omaze offers:
Postal mail-in entry (UK/US)
Online free entry forms (occasionally in US campaigns)
Free entries have equal odds to paid entries.
What Are the Odds of Winning?
Omaze does not publish fixed odds because entries depend on how many people participate in a campaign. Prize draws frequently receive between one million and five million entries, meaning the odds are comparable to a traditional raffle with a huge player pool.
Key insight: Buying more entries increases your chances, but no amount guarantees a win.
Real-Life Examples of Omaze Winners
UK House Draw Winners
Dozens of UK winners have publicly shared their stories. Examples include:
A healthcare worker who won a £3.5 million house in Cornwall
A retired police officer who won a Cotswolds mansion
A schoolteacher who became an instant millionaire through a Devon property win
Many chose to sell the home immediately, earning millions in tax-free returns in the UK.
US Luxury Car Winners
US winners have received cars like Teslas, Range Rovers, and Ferraris. Many of these winners appear on Omaze’s official YouTube channel where their reactions are recorded live.
Does Omaze Notify Winners?
Omaze contacts winners by email or phone. If the primary winner cannot be reached after multiple attempts, Omaze may move to an alternate winner, though this is rare.
Once contacted, winners undergo identity verification and compliance checks before receiving the prize.
Taxes and Fees: What You Should Know
UK
Winning a house in the UK typically has no income tax. However, winners may incur:
Stamp duty (in rare cases)
Council tax
Maintenance costs
US
US winners may be responsible for:
Federal income tax
State income tax
Ongoing property taxes
Some winners choose a cash alternative for this reason.
Practical Tips for Using Omaze Wisely
Understand It’s a Donation
Treat your purchase as a donation, not an investment or strategy for wealth. Even though prizes are substantial, odds remain low.
Use the Free Entry Option
The free mail-in entry allows you to participate without financial risk. If you want to enter regularly, this route can save money long-term.
Research the Charity
Look for:
Past campaigns
Verified charity partnerships
Public impact reports
Track Campaign Deadlines
Each prize has an end date—missing it means missing the draw.
Avoid Overspending
Maintain responsible spending habits. Omaze is not gambling, but users should still set budgets.
Is Omaze Worth It in 2025?
The value depends on your motivation:
If you primarily want to support charity and enjoy the possibility of winning a major prize, Omaze is a legitimate, transparent platform with proven outcomes.
If you expect to win or see it as a financial strategy, the experience may not align with your expectations, as the odds are inherently low.
Recent Trends: Omaze in 2025
Expansion in Europe
Omaze has increasingly launched house draws in Spain, France, and Italy through local charity partnerships.
AI-Integrated Campaign Management
Omaze uses AI tools for user targeting, fraud prevention, and predictive analytics to streamline campaigns.
Shift Toward Sustainable Homes
Eco-focused properties, solar-powered homes, and energy-efficient luxury houses are becoming more common.
Increased Transparency
Omaze’s 2024–2025 impact reports highlight clearer breakdowns of donation allocation, which addresses long-standing user concerns.
FAQs
How does Omaze choose its winners?
Omaze uses an independently audited random selection process. UK draws are overseen by Civica to ensure fairness.
Can anyone enter an Omaze draw?
Eligibility varies by country. In the UK, entrants must be 18 or older. Some countries prohibit participation due to regulatory restrictions.
Are the properties genuinely transferable to winners?
Yes. Winners receive legal ownership and are free to sell, rent, or live in the house.
Is it better to enter early or later?
Entries have equal weight regardless of timing. Early entry simply avoids missing deadlines.
What happens if I win but don’t want the prize?
Some campaigns offer a cash alternative. If not, winners can sell the property or prize after receiving it.
To Conclude
Omaze has transformed charitable fundraising by combining digital engagement, high-value prizes, and global charity partnerships. While entry costs support charitable work, users must understand that only a portion goes directly to charity, and prize odds remain low. Nevertheless, the platform remains an innovative way to contribute to meaningful causes while enjoying the excitement of a possible life-changing win. If approached with realistic expectations and a focus on supporting charity, Omaze can be both enjoyable and impactful.
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