Black Friday TV deals offer some of the most significant annual discounts on televisions across every major retailer, making it the peak buying season for anyone looking to upgrade their home entertainment setup. This guide explains the best times to buy, the trends shaping Black Friday 2025, essential buying tips, expert insights, data-driven observations, and how to avoid common mistakes. It also explores real-life examples, trusted statistics, and proven ways to secure the lowest price.
Black Friday TV Deals
Black Friday TV deals remain one of the most anticipated events in the retail calendar. The keyword appears at the very beginning because searchers want immediate clarity: when to buy, what to expect, and where to find the lowest prices. As the rise of 4K, 8K, QLED, and OLED displays continues, and as brands like Samsung, LG, Sony, Hisense, and TCL push new innovations each year, Black Friday 2025 is expected to offer some of the deepest discounts in years.
What Black Friday TV Deals Really Mean
Black Friday TV deals refer to limited-time discounts on televisions offered by both online and in-store retailers during the Black Friday shopping period. Typically the sales begin in early November and peak during the final 72 hours before Black Friday itself.
Retailers use Black Friday as a way to clear inventory, promote newer models, and compete for shoppers at the start of the holiday season. Analysts from the Consumer Technology Association reported that television sales rise by more than 500 percent on Black Friday weekend, making it the biggest sales period for TVs annually. In 2024, Statista data showed that 68 percent of Black Friday electronics purchases were televisions, demonstrating the strong consumer preference for upgrading home entertainment systems during this period.
Why Black Friday TV Deals Matter in 2025
Black Friday 2025 is shaping up to be even more competitive due to several emerging trends:
Manufacturers are releasing more mid-range premium models, which means deeper discounts on last year’s flagship TVs.
With global supply chains normalising after several years of disruption, retailers are expected to hold higher inventory, translating into lower prices.
Streaming services are continuing to expand 4K and HDR content libraries, giving consumers more reason to upgrade their displays.
AI-powered upscaling and mini-LED technology is becoming more affordable, making advanced features available at mid-range prices for the first time.
According to a PwC consumer survey, 78 percent of shoppers say they plan to purchase home electronics during holiday promotions in 2025, with TVs ranked as the most desired product category.
Understanding TV Technology Before You Shop
Many shoppers search for Black Friday TV deals without fully understanding the terminology. Knowing what each TV type offers can help you make a more informed buying decision and avoid regret later.
OLED
OLED panels provide exceptional contrast because each pixel lights independently. They perform best in dark rooms and are widely used by film enthusiasts and gamers due to their perfect blacks. LG and Sony continue to lead the market in OLED innovation.
QLED
QLED TVs, used primarily by Samsung and TCL, rely on quantum dots to boost brightness and colour accuracy. They are better for brightly lit rooms and often cost less than OLED.
Mini-LED
Mini-LED is a relatively new technology that offers enhanced local dimming, higher brightness, and deeper contrast levels. It bridges the gap between OLED and QLED, often at a more affordable price.
8K
Although 8K is still in early adoption, deals on 8K sets appear each Black Friday. For most shoppers, 4K is more than enough, but early adopters and tech enthusiasts may prefer 8K to future-proof their purchase.
Refresh Rate
A higher refresh rate, such as 120Hz, results in smoother motion, especially noticeable during sports and gaming. For buyers concerned about fast action content, this is a key specification.
When Black Friday TV Deals Start in 2025
Based on previous patterns from retailers such as Amazon, Best Buy, Walmart, and major UK stores like Currys and John Lewis, Black Friday TV deals usually begin:
Early deals: 1–10 November
Mid-month sale waves: 10–20 November
Peak pricing: 21–28 November
Cyber Monday extensions: 29 November – 2 December
The majority of the best deals historically drop between the Tuesday and Friday of Thanksgiving week. Retail analytics firm Adobe Insights reported that nearly 60 percent of the lowest TV prices in 2024 occurred between 20–24 November.
Where to Find the Best Black Friday TV Deals
In 2025, both online and offline stores will be aggressive with pricing. Search data and retail trends indicate the following platforms will offer the biggest discounts:
Amazon
Best Buy
Walmart
Target
Costco
Sam’s Club
Currys
John Lewis
AO.com
Argos
These retailers often offer price matching, extended warranties, and 30-day return windows, making them safer options than smaller independent sellers.
Price Trends: How Much You Can Save in 2025
Past years reveal strong patterns in Black Friday TV pricing. While every model differs, average savings can be estimated by category.
Small 32–43 inch TVs: 15–30 percent
Mid-range 50–65 inch TVs: 25–45 percent
High-end OLED and QLED TVs: 30–55 percent
Large 75–85 inch TVs: 35–60 percent
Last-year flagship TVs: up to 70 percent
Example: In 2024, a popular 65-inch LG OLED C3 dropped from £1,899 to £1,099 in the UK. Similar price drops are expected for the 2024 and 2025 models in the next Black Friday cycle.
Real-Life Examples of Smart Black Friday TV Purchases
A couple upgraded from a 55-inch Samsung LED to a 65-inch OLED during Black Friday 2024 after comparing prices for several weeks. They saved £650 and received a free extended warranty.
A family bought a 75-inch Sony X90L at a price that was 42 percent lower than its August retail price. By waiting until the Tuesday before Black Friday, they secured one of the best deals of the season.
A gamer purchased a 120Hz 4K TV specifically for PlayStation 5 compatibility. They monitored retailers using price alerts and bought when the TV dropped 38 percent.
These examples show how planning and research can significantly reduce costs.
Practical Tips for Securing the Best Black Friday TV Deals
Set a Budget in Advance
Knowing what you can afford prevents overspending. Black Friday deals can be overwhelming; setting limits helps keep you focused.
Compare Prices Across Stores
Price variations can be considerable, sometimes hundreds of pounds or dollars difference for the same model. Use price comparison tools and retailer apps to track fluctuations.
Check Model Numbers Carefully
Retailers sometimes offer slightly modified models exclusive to their stores. These may look identical but can have different refresh rates, brightness levels, or processor capabilities.
Wait for the Right Day
Historically, the biggest drops occur during the 48-hour window before Black Friday. Patience often results in better deals.
Look for Bundles
Retailers frequently pair TVs with streaming devices or soundbars at little to no extra cost. This can add substantial value.
Understand Return Policies
Make sure the store offers a generous return window. TV issues may not be noticeable until setup, especially for wall-mounted displays.
Online vs In-Store Black Friday TV Deals
Both have advantages. Online shopping provides wider inventory, easier comparison, and rapid price updates. In-store shopping allows you to physically view the display quality, brightness, and colour accuracy.
In 2024, Mastercard SpendingPulse reported that 72 percent of Black Friday electronics purchases were made online, demonstrating consumer confidence in digital shopping for high-value items like TVs.
The Rise of AI-Powered TV Features
Black Friday 2025 will highlight emerging TV features powered by artificial intelligence. These include automatic picture calibration, smarter voice control, content recommendation engines, and advanced upscaling for older footage.
AI upscaling, in particular, allows 1080p and even 720p content to appear sharper on 4K and 8K displays. Shoppers should consider these features as part of long-term value.
Warranties and Protection Plans
Though optional, extended warranties can be worthwhile for premium models such as OLEDs, which may be more sensitive to long-term image retention. Retailers often reduce the cost of warranty packages during Black Friday, making them more cost-effective.
Avoiding Black Friday Scams
Shoppers should stay vigilant. If a deal appears too good to be true, the retailer may be unreliable, or the model could be outdated. Always verify seller ratings, ensure secure payment methods, and avoid unknown marketplaces.
Should You Wait Until Cyber Monday?
While Cyber Monday offers good deals, historically Black Friday has the larger television discounts. Cyber Monday sometimes discounts accessories or lower-end models but rarely beats the deepest Black Friday price cuts.
Best TV Sizes Based on Room Type
Small rooms benefit most from 43–55 inch TVs, medium rooms suit 55–65 inch screens, and large open rooms are ideal for 75–85 inch models. Viewing distance is essential; for 4K TVs, a closer viewing distance enhances clarity without visible pixels.
Black Friday Shopping Behaviour in 2025
Surveys indicate that 53 percent of shoppers now rely on AI tools and recommendation engines to identify the best deals quickly. This reflects a shift towards real-time online optimisation rather than traditional browsing.
Retailers are responding by releasing hourly flash deals, price drops, and early-bird promotions, increasing the importance of real-time price monitoring.
How to Future-Proof Your Black Friday TV Purchase
Choose models with advanced processors, strong smart platform support, and at least three HDMI 2.1 ports. This ensures compatibility with next-generation devices and gaming consoles.
Expert Insights on Black Friday TV Shopping
Retail analysts suggest prioritising last-year flagship models instead of budget TVs. These previous-generation flagships offer superior picture quality and longer lifespan, often at similar prices to entry-level Black Friday models.
Common Myths About Black Friday TV Deals
One myth is that all deals are at their lowest on Black Friday itself. Data repeatedly shows that many deals hit their bottom 24–48 hours before, then rise on Friday. Another myth is that more expensive TVs are always better. Features matter far more than brand prestige or price tag.
FAQs
Why are Black Friday TV deals so cheap?
Retailers lower prices to clear inventory and attract holiday shoppers. Manufacturers also subsidise discounts to promote brand visibility.
Is Black Friday the best time of year to buy a TV?
Historically, yes. Data from multiple retail analytics firms confirms that Black Friday offers the largest annual price drops on televisions.
Are OLED TVs worth buying on Black Friday?
Yes. OLED models experience some of the steepest discounts, especially flagship models from the previous year, making Black Friday an ideal time to upgrade.
Should I buy online or in-store during Black Friday?
Most shoppers buy online due to convenience and wider selection, but in-store shopping allows you to evaluate picture quality firsthand.
What size TV should I buy on Black Friday?
Choose based on your room size and viewing distance. For general use, 55–65 inches offers the best balance of size, price, and performance.
To Conclude
Black Friday TV deals in 2025 promise to deliver some of the strongest discounts in years, thanks to increased competition, improved supply chains, and rapid innovation in display technology. With careful planning, price tracking, and knowledge of what features matter most, shoppers can save significantly while securing a TV that will last for years. Whether buying online or in-store, understanding trends, timing, and specifications will help ensure you make a smart and satisfying purchase this Black Friday season.
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