In the dog-eat-dog world of iGaming, the customer’s loyalty is one of the most precious intangibles you can earn. Ensuring that your players remain loyal is key to the iGaming industry. With most platforms offering a whole world of games, all available to play at the touch of a button, it’s not only about enticing and acquiring players. Now, the real winners are those who are able to keep their players coming back for more and, with them, generating additional revenue. So, with this ethos in mind, here are some of the top ways to ensure that your players become — and remain — loyal to your brand!
Personalisation Is Key
One of the most effective ways to make your players more loyal is to start personalising your gaming offer and marketing materials. They don’t look for iGaming platforms; they look for platforms that will offer games they will most likely be interested in. In order to do that, use data analytics tools that will allow you to tag players (either according to their behaviour or simply preferences) and then offer them promotions, game recommendations, and deals.
You enter a gaming platform, and you see a Hello John; you like these games, and you can start playing them. And that’s how the story begins. If you are looking for a way to personalize your platform, feel free to ask our team about PlayUP by createIT!
Loyalty Programmes That Work
Online casino loyalty programmes have been available since the beginning. However, for a loyalty programme to truly work, it needs to be fun. Loyalty programmes need to have meaningful rewards for the players that encourage them to take the required action. For example, free spins, extra bonuses, cashback, and whatnot.
In some of the loyalty programmes with tiers, the player must meet some metrics to unlock additional rewards. This gives players a feeling of accomplishment and spirit and makes them want to play more. When you put it on your site and platform with an easy-to-understand UI, conversions and retention will increase. And they will want to come back and progress in the loyalty funnel.
Gamification Enhances Engagement
Gamification can be equally powerful in driving higher levels of loyalty. By incorporating game-like elements into the iGaming experience, like leaderboards, challenges, and achievements, you can create a dynamic, engaging setting. Combined with their innate competitive spirit and yearning to be acknowledged, players will find their gaming experience more enjoyable.
Add daily or weekly challenges that players can work to accomplish to earn rewards or unlock new functionalities or levels. Offering that sense of development and helping your players feel like they’ve achieved something will keep them coming back for more, anxious to see what their next goal will be.
Communication Is Crucial
Communication is key for player retention. Keeping in touch with your players using multi-channel connectivity like email, push notifications, and in-app messages will help them know they are still connected to your platform. But do not overuse it. Bombarding your customers with messages could come off as spammy, and too little can make your players feel unwanted.
Customising your message and timing it for the right moment can be very beneficial. Sending a personalised offer when your player is most active will increase conversion rates. Tools like PlayUP by createIT help you manage your communication so they can be used to your advantage for your player retention efforts.
Providing Exceptional Customer Support
if you’d like to lose your customers, then bad mouth them with your customer support. Of course, you don’t do that. The best way to ensure that customers keep coming back is to provide superior support, which is not only quick but also professional and courteous. Issue resolution, responding to a query, or simply providing some advice are the types of situations you or your customer support person need to manage. A happy customer can be a disgruntled customer turned positive. There are several ways in which this can be approached.
Try to think about providing 24/7 support. This can ideally be done through live chat, email, or phone. The faster you help players with whatever they need, the more likely they are to be with you.
Offering Exclusive VIP Experiences
VIP schemes are a win-win for rewarding customers for continuing custom and providing players with added value. By serving these loyal customers with an offering just for them, not only will businesses encourage a more immediate flow of products, but they will also develop an emotional bond. A player who is on a list and getting something truly great will certainly want to stay where they are to keep your competitors away from them!
Building a Loyal Player Base
Increasing player loyalty in the iGaming environment is not only about keeping them in your application; it is about creating personal, engaging, and rewarding relationships, which makes them come back and take part in your offer. Part of loyalty development is personalisation, loyalty programmes, gamification, and high-quality customer service. If you are looking to improve your player loyalty, check what we can offer you createIT’s PlayUP. With PlayUP, you will have an opportunity to gain knowledge and tools that will help you build solid relations with players that will distinguish you from your competition.
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