Sun Savers has transformed from a simple loyalty initiative into one of the UK’s most talked-about money-saving platforms. Launched by The Sun newspaper, this rewards programme helps readers turn daily newspaper purchases into redeemable cash, prizes, and exclusive deals. In 2025, Sun Savers remains a top search term among UK households looking to stretch their budgets amid inflation, making it a vital tool for anyone interested in smart financial habits.
The scheme rewards loyalty through daily codes, bonus draws, and special promotions, connecting millions of readers through savings, entertainment, and shared community experiences. It is not just a coupon scheme; it represents how print media has adapted to the digital economy by merging tradition with modern rewards-based engagement.
What is Sun Savers?
Sun Savers is The Sun newspaper’s official reward scheme that allows readers to earn cash and prizes by collecting unique codes found inside the newspaper. Each printed issue features a code that readers can enter into their Sun Savers account through the app or website. Once they’ve collected enough codes, they can redeem them for cash rewards, exclusive experiences, and entry into major prize draws.
Originally launched in 2017, the programme was designed to counter declining print sales while rewarding reader loyalty. The system became popular among parents, pensioners, and regular Sun readers who wanted to earn rewards for their consistent engagement.
As of 2025, Sun Savers has over 2.5 million active users in the UK, according to internal data from News UK. It remains one of the most successful media-led loyalty programmes in Britain.
How Sun Savers Works
Registering and Accessing the Platform
Users can sign up for free at sunsavers.co.uk or download the Sun Savers app. After creating an account, readers start collecting codes from the daily newspaper. Each code is typically worth one “stamp,” and collecting 28 stamps allows the user to claim £5 directly into their account. These funds can be redeemed through PayPal or spent on various Sun partner offers.
Collecting Codes
Each printed edition of The Sun includes one unique code printed on page two. Readers must log in to their Sun Savers account to enter these codes manually. The app makes this process faster, allowing users to scan QR-style codes directly without typing.
Codes must be entered within 28 days of publication, ensuring active participation and encouraging consistent readership.
Rewards and Offers
Rewards range from straightforward cash redemptions to premium prize draws. Common offers include family holidays, supermarket vouchers, theme park discounts, and free days out. During festive periods like Christmas and Easter, Sun Savers often runs double-points promotions.
In 2024, the platform partnered with major UK brands such as Tesco, Butlin’s, and Thorpe Park to offer exclusive discounts to members. These tie-ins make it not only a money-saving platform but also a gateway to lifestyle benefits.
Why Sun Savers Has Become So Popular
A Response to the Cost-of-Living Crisis
With UK inflation rates hovering between 3–4% in 2025 (Office for National Statistics), many households are looking for small but reliable ways to save money. Sun Savers provides a practical, accessible avenue for earning back small sums that accumulate over time. While £5 every 28 days might seem modest, many users report earning £60–£100 annually, simply by collecting codes daily.
Easy to Use and Accessible
Unlike more complex loyalty schemes that rely on purchasing specific products or spending thresholds, Sun Savers only requires buying The Sun. The simple concept resonates with readers who prefer physical newspapers and value tangible rewards.
The Community Element
Sun Savers also thrives on social media communities. On Facebook and X (formerly Twitter), users share reminders for daily codes, tips on entering bonus draws, and celebrate winnings together. These online communities have strengthened engagement, creating a sense of shared participation.
How Sun Savers Differs from Other Loyalty Schemes
While it shares similarities with Tesco Clubcard or Nectar, Sun Savers has a distinct identity. It focuses on rewarding newspaper readers rather than retail spending. It combines elements of loyalty, gamification, and entertainment, turning everyday reading into a habit that pays back.
Another difference lies in its cultural influence. Because The Sun remains one of the UK’s highest-circulation tabloids, Sun Savers naturally benefits from its vast audience base. By connecting traditional print media to digital interaction, it has managed to modernise readership engagement effectively.
Practical Tips for Maximising Sun Savers Rewards
Stay Consistent
Entering codes daily is essential to keeping your rewards steady. Setting reminders or using community groups can help ensure no codes are missed.
Watch for Bonus Promotions
The Sun often runs double code days, themed competitions, and special event bonuses. Checking the app notifications or The Sun’s homepage regularly can lead to extra earnings.
Use Partner Offers Strategically
Some offers are seasonal. For example, in summer 2025, Sun Savers offered discounted family passes to Alton Towers and Thorpe Park. By timing redemptions around holidays, users can extract maximum value.
Enter Prize Draws
Even if you’re not collecting for cash, entering bonus draws can yield big rewards. Some members have reported winning holidays, electronics, or event tickets. Participation is free for active members.
Link Your PayPal Account
For seamless withdrawals, connect your PayPal early. This ensures smooth transfers when you hit redemption milestones.
Recent Trends and Updates (As of 2025)
Sun Savers has seen renewed momentum in 2025, thanks to enhanced digital integration. The Sun introduced push notifications in its app for new offers, code reminders, and flash competitions. It also introduced a referral programme, where users can earn bonus stamps for referring friends.
News UK, which operates The Sun, reported that Sun Savers codes are entered more than 65 million times per month across platforms. This reflects how deeply integrated the scheme has become in UK households.
Social media also continues to amplify its reach. On TikTok, creators now share “Sun Saver hacks,” explaining how to get the most out of offers. YouTube reviewers cover “Sun Saver wins,” and Reddit discussions under r/UKPersonalFinance often recommend it as an easy, low-effort money saver.
In April 2025, Sun Savers also began testing a digital subscription code system, allowing digital newspaper subscribers to participate fully. This innovation bridges the gap between print and digital readership.
Real-Life Examples of Sun Savers in Action
The Everyday Saver
For many families, Sun Savers has become a small but meaningful income supplement. Take the case of Laura Jenkins from Manchester, who told The Sun she saved over £80 last year using the scheme. That amount covered her child’s school supplies and small gifts during Christmas.
The Loyal Reader
John McLean, a retired dockworker from Hull, has been collecting codes since 2017. He views it not just as a financial benefit but as a ritual that keeps him connected to the paper. “It’s part of my morning,” he said in a BBC interview. “Read the news, enter the code, and look forward to my next fiver.”
The Prize Winner
In December 2024, Sun Savers ran a holiday giveaway in partnership with Jet2 Holidays. Among thousands of entries, a Bristol couple won a seven-night stay in Tenerife worth £2,000 — simply from collecting 28 stamps and entering the draw.
These real stories underscore the scheme’s accessibility and emotional appeal.
The Broader Impact of Sun Savers
Sun Savers isn’t just about rewarding loyalty; it has revitalised the print industry in an era of digital dominance. By blending digital interactivity with traditional reading habits, it has helped sustain newspaper circulation while modernising audience engagement.
Furthermore, its success demonstrates that readers still value tangible incentives. Unlike subscription-only models that gate content behind paywalls, Sun Savers maintains inclusivity by keeping participation open to anyone purchasing the paper.
The Future of Sun Savers
Looking forward, Sun Savers is likely to expand further into the digital ecosystem. With AI-driven personalisation and potential collaborations with retail partners, users may soon receive customised offers based on reading preferences and demographics.
Experts in digital loyalty marketing predict that by 2027, The Sun could merge Sun Savers with a broader News UK Rewards ecosystem, incorporating cross-brand benefits for users of The Times and TalkSPORT.
As sustainability becomes more important, there’s also speculation about integrating digital-only codes, reducing paper waste while maintaining engagement.
FAQs
What is Sun Savers?
Sun Savers is The Sun newspaper’s official rewards programme that allows readers to earn cash and prizes by collecting daily codes printed inside the newspaper and entering them online or via the app.
How can I join Sun Savers?
You can sign up for free at sunsavers.co.uk or download the Sun Savers app from Google Play or the Apple App Store. You’ll need to create an account and start entering daily codes from your newspaper.
Is Sun Savers free to use?
Yes, joining and participating in Sun Savers is completely free. The only cost is purchasing The Sun newspaper to access the daily codes.
How do I redeem my Sun Savers rewards?
After collecting 28 codes, you can redeem £5 directly to your PayPal account or use it toward partner offers and prize draws. Additional seasonal promotions may offer bonus rewards.
Can digital subscribers of The Sun use Sun Savers?
As of 2025, The Sun is testing digital integration, allowing online subscribers to receive digital codes, expanding access beyond print readers.
Final Thoughts
Sun Savers remains one of the most accessible and practical loyalty programmes in the UK. It captures the essence of community, simplicity, and consistency, providing genuine value for loyal readers. Whether you’re collecting codes for cash, entering prize draws, or enjoying exclusive offers, Sun Savers proves that small habits can deliver meaningful rewards over time. In a world where every penny counts, it continues to shine as a reminder that smart saving is about everyday actions, not grand gestures.
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